I am a Social Media Fanatic…

I confess. I am a social media fanatic. I have even been called other words – ones rather unsuitable for this blog.  But I love social media; I love how it gives me the ability to stay connected and keep up to date – both personally and professionally. So you can imagine how excited I was to see the shift in usage patterns from simply browsing to more active uses such as applications, posting, and social plugins. I wasn’t alone… There were many more fanatics like me! And based on the volume of press around these findings, the media clearly found that exciting as well. These shifts are not all end-user driven – they are a combination of both personal and corporate use. Organizations are figuring out ways to better their business using social media. We have some great examples of corporate use in the latest Application Usage and Risk Report.

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Workers of the World Unite (and be Social)

While our resident research analyst and long-standing author of the Palo Alto Networks Application Usage and Risk Report, Matt Keil, is out speaking at one of our European User Group Conferences this week, I was asked to provide an overview of country-specific findings based on our latest research.

What was the one defining similarity among employees’ use of applications in the workplace across the 19 different countries/regions we analyzed? A love for social networking applications.

Our data underscores how active employees are on social networks and that it’s not all about Facebook—the iconic social network dominates the North American and European markets, but not so throughout Asia and Japan.

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posted by: on January 18, 2012 5:24 PM


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Browser-based Filesharing Usage: Work or Entertainment?

For some time now, we have been watching the browser-based filesharing market which has expanded to where we saw 65 different application offerings in the latest Application Usage and Risk Report.  A large number in any market, but particularly one that is quite young and has only gathered adoption among consumers — not businesses – for now. As with any market expansion, segmentation into distinct uses cases is occurring: work/productivity and entertainment. Lately, we’ve seen lots of media headlines about companies such as DropBox and Box.net, both of which we include in our work/productivity segment.  …Continue reading


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